Getting Employees to Fall in Love With Your Company.
             From the very outset of the book, Jim Harris tells the reader what his book is not, before he even hints at what it's method will be. First he tells us that this book is not a "cookbook" on how-to, step by step create the perfect working environment that would have your employees putting the company first. The fact is that most likely there does not exist one of these perfect working environments and even if such a thing could be made it is doubtful that any of us would see it in our lifetimes, just because of the environment that exists in today's working world. Second the author tells us that the point of the book is not about how to build an employee "clubhouse" where everyone is equal and is allowed carte blanche control over what they do. The reality of the matter is that, employees aside, companies in a capitalistic society exist for the predominant purposes of continually making profit and continued expansion of the company in size and market share.
             The true purpose of the book is in short is to teach managers how to turn their company in to the type of place which will attract and keep all the best skilled hardest working employees that exist in the market. In today's business environment turnover in companies is at a record high and people are expected to average four careers in their lifetimes. Again that's careers, not jobs, can you imagine shifting careers four times in your life. That type of statistic frightens me, after all the only other career I want after this one is that of someone who is independently wealthy (is that even a career?). The author goes further in to what this book is trying to accomplish by saying that there exists no one thing that works for every company, just as there is no one motivation behind all employees. Some people are driven by the need to be a part of something greater, others (like the emplo...