Omega Watch Advertisement
-Advertisement of branded watch, Omega.-Picture of Anna Kournikova (a famous tennis player) wearing the watch.-The model of the watch is Constellation Quadra. The advertisement states, "The Omega Constellation is a striking beauty combines with a unique watch-making heritage. 18ct. Gold Quadra she wears, only tennis star Anna Kournikova can match the performance with gl
The main purpose of this advertisement is obviously using Kournikova as a model so that people can be attracted to buy the product that is if they place an admiration for Kournikova. They incorporated those particular words underneath the picture with a small font size with a mean of trying to make the caption unnoticeable to the readers. This advertisement is trying to manipulate people. Why would they state, "Only a tennis star Anna Kournikova can match the performance with glamour so well"? This advertisement is certainly trying to compliment the star herself. This advertisement is targeted for women and Anna Kournikova's fans. If the consumers purchase the watch in order to look like Kournikova, to be stylish, elegant and glamour, what is the importance that one should be looked as such? There is a "breach" between the product, the advertisement and the message conveyed. Is it for sure whether Kournikova wears that particular watch? Anna Kournikova is a tennis player; it may be a little strange if she decided upon choosing Omega instead of a sport watch that reflects her hobby. This advertisement is striving to undertake ideas towards the reader's life; that one should buy a branded product in order to look different from others and that we have to follow to certain celebrities' choices.
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Acceptance Essays
