Honda and Toyota have been two leading competitors in the automobile business for several decades. Both being rivals in the foreign Japanese market and in the United States as well. Over the years, both have created compact cars, sport utility vehicles, sports cars, minivans, mid-sized vans, and hybrids. These two companies have flourished in the American automobile industry and have gained the loyalty of many customers. Now a days, cars have to meet strict emission laws based on California criteria due to the high level of pollution. The government has even had to step into the industry making manufacturers produce cars with catalytic converters. Toyota and Honda have taken these aspects into affect by creating the Honda Civic and the Toyota Corolla. Honda has actually set the standard for the compact car, making the Civic one of the most U.L.E.V (Ultra Low Emissions Vehicles) in the industry. Toyota on the other hand has set the standard for the mid-sized vehicle with the Camry. Ever since Toyota introduced the Camry sedan in 1983, it has become the best passenger car for the last four years in America. According to the Insurance Institute for Highway Safety, the Honda Civic and the Toyota Camry received the best overall ratings in each of their class. Thus, creating a tense competition in the automobile industry.
             In the past few years, consumers have demanded more and more cars that are not only affordable, but also fuel-efficient. This rise in demand is due to the changing factors in the taste of the buyers, the rise in population, the rise income, the rise in prices of substitutes, and the drop in the prices of complement products and services. Honda and Toyota have both made quite a sum of money by taking advantage of the opportunity of these rises in demand. These rises in demand have made sales in both companies double within the past decade. As times change, people and their tastes change as well. Every year, Honda and To...