History of Coca-Cola
I'd like to talk today about the history of Coca-Cola.I've divided my talk into three main parts:The period before WW the inter-war period and the period from WW2 to our days.Let's start with the period From 1886 to 1914.Pharmacist Dr. John Slyth Pemberton invented the first recipe of Coca-Cola in the spring of 1986 in Atlanta. Dr. Pemberton used African Kola Nut extract and coca leaves, which are both strong stimulants, in his potion.The product was sold as syrup that would help people feel better. One tea spoon had to be diluted in one glass of water. In 1887, Pemberton found out that carbonated water was tastier than plain water. The coca-cola beverage as we know it today was born.Coca-Cola was named by Frank Robinson, one of Pemberton's close friends, from the names of its two basic ingredients. He also penned the famous Coca-Cola logo in unique script.During the summer of 1887, Pemberton was forced to sell his license because he was in poor health and covered in debt. Asa Candler, pharmacist and friend of Pemberton, wa
Candler became the leader of the company in the summer of 1888. From 1901 to 1910, sales progressed from 4000l. We can be certain that the brand will continue to be part of our daily lives for a very long time. New and growing marketsPolitical and economic changes opened vast markets that were closed or underdeveloped for decades. The same year, Coca-Cola began to advertise on television by sponsorising some famous programs like 'The Mickey Mouse Club'. In 1919, the end of the war and of the restrictions allowed the production and the sales to increase again. From the start coca-cola invested a lot in advertising. To counter the problem, Robert Woodruff was named at the head of the company. Woodruff made of coca-cola an international brand. Lawyers of the coca-cola company prosecuted brands as Koke company, Karo-Cola, Curo-Cola, Sola-Cola, Koka-nola and Taka-Cola. In conclusion, coca-cola had a very rich history, and what the coca-cola company is planning for its second century of existence has to be discovered.
Common topics in this essay:
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Robert Woodruff,
Koka-nola Taka-Cola,
Africa Australia,
Five Candler,
Kola Nut,
Robinson Pemberton's,
Eastern Europe,
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Asa Candler,
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inter-war period,
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