The Popularity of Coffee
As I sit in my room, drinking my double shot mocha, I ponder if the recent trend of coffee popularity is important? Some would say coffee is not important; it is a drink being mass-produced and exploited by big business. For someone like myself coffee is an important part of my day. When I wake in the morning, I have a cup of coffee, when I get home from school, I make my self a mixed espresso drink, and I often have a black cup of coffee after dinner for that last boost of energy prior to my late night studying. Today coffee isn't just for the caffeine dependent; coffee is seen as trendy, profitable, and often just something to do.As of 1999, the United States had 180,000,000 coffee drinkers, spending nearly 17.9 billion dollars on coffee alone, that is an average of $166 a year per coffee drinker. In the year 2000 coffee consumption reached an all time high. According to National Coffee Drinking Trends published by the National Coffee Association, 25% of American adults drank coffee occasionally, while another 54% of adults drank coffee on a daily basis. What's more, studies indicate coffee consumption increases with age, which
But nothing compares to the size of Starbucks, with 2,870 locations world wide, found in airports, grocery stores, college campuses and just about anywhere else you could imagine. The trend today is to walk about holding a Starbucks latte, Businessmen, businesswomen, artists, musicians, high school students, college students, dot com entrepreneurs, employees of local stores, and your average Joe are seen with this steaming beverage, coffee, in the brand of their choice(Seattle Coffee Culture). Coffee is not only popular among consumers; it is also a common and profitable business. The caffeine in coffee is one reason coffee is so addictive. Unlike parties and other alcohol related events, in which alcohol is your only option and you are thought less of for not drinking, people who choose not to drink coffee are given options. This appeals to computer users for many reasons. nefit from a lifelong pattern (Coffees still hot). The caffeine provides that little boost to keep you awake and keep you going in the mornings. People go to coffee shops to socialize, relax, and even study, all while getting their usual caffeine fix. That little boost that keeps you going throughout the day is caused by caffeine. Some people also drink coffee throughout the day in order to stay awake and alert. The many coffee shops providing fresh ground coffee along with gourmet drinks, have led coffee to become more then a morning wake up, it is now served all day long. Coffee shops are warm and inviting places, providing a comfortable atmosphere. These many drinks are also made to customer's precise specifications, such as temperature, milk type, or the amount of syrup added. Many coffee shops provide alternatives like ciders, teas, or simply decaffeinated coffee drinks.
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