Athlete
As any given viewer turns on the television or flips through a magazine, they will witness the growing trend of sport star endorsements in advertisements and commercials. Companies believe that society is more likely to purchase a certain product if an athlete says it is appropriate or beneficial. The product or label may be weak , but an athlete's reputation gives it credibility. Various athletes appear in product ads for one simple reason: to make money, and numerous athletes have become, "celebrities" due to the increase in endorsements and the companies that have sponsored them.1 .Therefore, the media uses athletes as pons to influence society in order to increase their profits. The business of sports endorsements has come along way since the 1970's 2. The growing market of endorsements is now larger because of the vast change in technology. The television allows athlete's to be seen, the radio allows athlete's to be heard and the Internet allows athlete's to be downloaded. Therefore, endorsement companies have benefited a great deal due to the large growth of technology. Athlete's today have become so affective in selling products because 85% of North Americans watch some sort of spor
Society chooses to purchase products that are known , guaranteed and convenient. The endorsement deal is no coincidence, she was chosen to finalize her endorsement after she had won her championship in tennis. 9 Tiger was exclusively offered such a significant contract due to his vast success in the sport of golf. 3rd, 1997 Hero Worship:"Celebrity endorsements are helping sell large-size footwear"Golf World: Sept. This high percentage is tremendously beneficial to companies because an athlete will always be seen, and if an athlete is seen then so will the product. Jordan racks in three to five million a year for drinking Coca-Cola, eating Big Macs and for wearing his signature Air Jordan basketball shoes, by Nike. Society has become so influenced by the figures that are put in front of them that they forget the main reason of sports figures, they are skilled and talented individuals. This endorsement deal is going to go down in history as the highest contract for a female athlete. This allows a certain product to be seen regularly and allows the viewer to get to know the athlete and the companies that are endorsing them .
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Acceptance Essays
