Generally, our culture accepts the theories that "thinner is better" and that "thin is beautiful". Magazine articles, television commercials, and newspapers are generally full of attractive, thin young woman. Advertisers are aware that many women do not feel that they are in control of their bodies or their minds. They have found that by the wording of their ads it will make women reconsider their feelings. (not very clearâ€)
             Bordo looks at the general ad and its content (it would be better to say she takes a few examples, a few ads and analyze their content) and then she shows the readers how she sees in them (to reveal) intentional "manipulation of problems' targeted as characteristic dilemmas of the 'contemporary woman'," such as conflicting role demands and time pressures (143). Moreover, Bordo looks at thematic trends, a sudden use of a common theme among advertisers. It was only until recently that advertisers even used "control" and "mastery" in their ads (143). This is the message that they intend their readers to associate their product with; it's an unreasonable promise for such a "disparate" product, but this message proves to be an effective tool for advertisers.
             "Advertising may make people believe they are inadequate without Product X and that Product X will satisfactorily manage their inadequacies. More likely, it may remind them of inadequacies they have already felt and may lead them, once at least, to try a new product that just might help, even though they are well aware that it probably will not.#" Bordo and Schudson agree that advertising takes advantage of people's insecurities in hopes that they will turn to their products to help them cope.
             Bordo continues in her essay to explain how Victorian conduct has been modernized, and women are expected to follow a certain "ladylike" code. From eating delicate portions to preparing dinner for their families, the cod
             ...