Analizing an Ad
Men are no longer limited to getting the good-looking girl by drinking alcohol, now they can get two girls at the same time. Crown Royal has, through their current print ad campaign, declared that a man sharing drinks made of Crown Royal with two women is the end of the perfect day. Alcohol advertising has instilled the idea that their product will allow a man to get the good looking girl. This new strategy of getting two girls, playing on the popular male fantasy of having multiple sex partners, takes the idea of ' drink this and you get the girl' a step further. The advertisement, found in popular men's magazine MAXIM, has no human models only three glasses. Each glass is different in size, shape, and content. Two glasses have lipstick smears on the rim. The three glasses are resting on what appears to be white waves of an unidentifiable, smooth, silky substance, perhaps an arti
A television commercial for Miller Genuine Draft beer shows a young man and woman sitting on a couch watching television. The lipstick also helps the consumer to more easily identify the notion or idea that the two drinks with the lipstick, the Crown Manhattan and the Crown and ginger, are feminine in nature and consumed more frequently by women. The key to the ad is the smudges of lipstick on the rim of the two glasses. Without the lipstick the only message this advertisement would declare is the many different varieties of drinks the product can be used in. The print at the bottom of the page identifies the type of drinks in the glasses, "Crown Manhattan, Crown on the rocks, Crown and ginger. Furthermore, any drink mixed with ginger ale, such as the Crown and ginger, can also be rightly assumed to belong to a woman. The idea of using the fantasy of two girls and a guy hasn't been limited to Crown Royal or use in magazines with claims of "the best thing to happen to men since women". Found three quarters up the page, slightly off center, and just above the three glasses, is the statement "The end of the perfect day" in bold, fairly small black letters contrasting the white background. Although the message presented by "the end of the perfect day" and the three glasses simply suggests the beginning of an even better evening, the fantasy of two girls for one man has not been used in advertising until recently. com" along with a two inch by one and a half inch picture of the product itself. I'm not sure if the "Why Not?" suggests a unlikely romantic encounter or simply the equally unlikely idea of sharing your beer with your girlfriend's friend/roommate/sister. The placement of the masculine drink, that being Crown on the rocks, in front of and centered between the other two, is evidence of the ad targeting men.
Common topics in this essay:
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Acceptance Essays
