Competitive Edge
Competitive edge is defined as how effectively an organization meets the needs of customers relative to others that offer similar goods or services. There many companies in the United States that have this competitive edge in their industry. Their competitive edge causes growth in many key aspects within the business. These are return on investment, better service to their employees and customers, paying of debt, and increased market share. There are many ways a company can have a competitive edge. These are price, quality, flexibility, time, service, employees, and product or service differentiation. A few of these companies are Dell Computer Corporation, United Parcel Service (UPS), and Wal-Mart. These companies have strengths in one or more of the competitive advantages listed above. The competitive advantages listed can be defined as the following. The most common way to have a competitive price is to make the cost low to customers. Most customers will look for the lowest price in the market. The main reason for customers wanting lowest price is to save money. By having a customer save money they are more likely to invest in the products or services offered by the company. Quality is defined as how well the prod
The have conquered speed by being able to send packages same day with there SonicAir services for the quickest delivery possible. If the employees are not trained properly it can effect how the company is viewed by its customers. The innovation of incorporating fresh foods in to their super stores has also gained them a huge edge, you can shop for food and everyday household things at the same time. They pride on "rolling back prices," and this is how they have attained their competitive edge against companies like Target and K-Mart. For example, if a problem exists with a good or service and the customer is treated rudely or does not get the information needed to fix the problem, the need of the customer will not be met, if this occurs the organization losses competitive advantage. All this while its competitors Hewlett Packard and Gateway have been losing market share and upsetting investors with there quarterly reports. An organization services can be warrant, customer care, deliver or technical support. It has been able to gain an edge by greater inventory selections. It has also incorporated online purchasing, for the people who prefer to buy online. They have done this by quick turnover of inventory and cheaper prices. An organization is made up of its employees, managers and workers, without them products or services would not exist. UPS has innovated itself by recipients being able to track their packages online. Customers order their computers directly from Dell via online of telephone, creating a more efficient supply-chain and lower manufacturing costs, which has lead to cheaper prices. Dells innovation has been there built-to-order personal and business computers. In its latest report they had forecasted a revenue of $8.
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