Marketing - target audience
Everyday a new television channel starting to broadcasting. Now, there is also a new one, ut this is different than the others. Because, this is for kids. I am Akın Topuzlu and I am the manager of the new television channel called " Fox Kids". The aim of this channel is to entertain the kids from all ages. There is twelve hours a day cartoon screening, and also there are competitions. Children will very enjoy, while they are watching " Fox Kids". Mothers, also very lucky. When their child watching Fox Kids, they can have more time to at themselves, and their business. We can look their children, no more crying, and boring. We established this television channel because, children could not find a program according to their skills, and their taste. Now, they have opportunity to watch what they want. Except cartoons and competitions, there are also several education programs. Children may learn, while they are entertaining. The main aim of our channel is to satisfy, our target audience, who are children by combining, fun, entertainment, and education together. Therefore we are going to open a web-site soon. Children can reach us quickly, and efficiently as possible. They can find pu
These help marketers in spotting market opportunities and developing more effective products and marketing mixes . They can program their schedule according to those kind of programs, or if there is inconvenient program, they worn kids, their parents about this. It is useful because it is the best way to view the market structure. They are; Geographic, demographic, psycographic, and behavioristic. Fox Kids is in Cable Television, so If you want to watch it, you have o pay for it. Our channel targets mostly between three and twelve years old age group. Geographic, demographic, psychograpic, and behavioristic. We can divide in to two gender groups. They prefer to watch, Heidi, My little pony, Eek the cat, Beverly Hills . So from the dressing style of the children to their point of views to the life also can change by cartoons and the other programs. There are some variables in segmenting the market. Because they are educators, they have responsibilities. Behavioristic segmentation divides buyers into groups on their knowledge, attitudes uses, or responses to a product .
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Acceptance Essays
