Do They Make You Mad, Glad, or are they just plain bad?; analyzing a print ad
            
             " In my essay I will examine how the need to achieve and dominate, and a yellow pack of gum is used by Wrigley's in ad's all over to get the attention of craving sweetness, desperate, and willing humans to purchase this gum to over come any challenge or obstacle they may face."
             " Have you ever been in a tight spot and said to yourself that you gotta have sweet? In this ad by Wrigley's Juicy Fruit, in the time of danger, you just gotta have sweet." In this ad a man on a safari in the jungle had dropped his hat in the quicksand and did not read the sign and when trying to retrieve it he fell in. As the quick sand pulls him down he comes across a vine and a pack of gum, as his mouth waters for the taste of the sweet gum, he reaches out for the gum and from seeing the current ads he knows that if you gotta have sweet then gotta have juicy fruit.
             On the left hand side lays a vine which will lead him to safety but instead
             his taste buds is saying Gotta Have Sweet. This shows the need to dominate because the ad's slogan is dominating the reader's minds to purchase this item because it cures the gotta have sweet craving. In the Common Culture by: Michael Petracca and Madeleine Sorapure, according to Jib Fowles/ Advertising Fifteen Basic Appeals the need to dominate is " the fundamental need is the craving to be powerful."
             Fowles/ Advertising Fifteen Basic Appeals says " the need to achieve is the drive that energizes people, causing them to strive in their lives and careers." The need to achieve is shown in this ad because the gum is going to energize the man to get out of the quick sand because it is going to give him sweetness and the energy he needs to get out of this mess he got in.
             I am being shown this ad because it is to show that you gotta have sweet juicy fruit no matter what. You...