Marketing
The globe card is the perfect card for people who like to travel. The target market for this credit card is baby boomers. Baby boomers are retiring early and they probably would like to travel and see the world. They have the money to travel and they like it. Since there are other people who travel there will be the platinum, gold, and the silver card. The platinum cards doesn't have a credit limit. The gold cards credit limit is twenty thousand dalliers. The silver cards credit limit is five thousand dalliers. The platinum's financing rate is 0.9%, The gold's financing rate is 2.9%, the silvers financing rate is 12.5%. The promotions are the same for all the cards. If you spend 5,000 on one purchase you get $5 back at the end of the year. On the twentyfith of December we give away five trips to Europe. We mostly advertise on t.v. and we also do radio and movie theaters. Our card i
Alan: What credit card are you taking with you. Alan: I'm happy for you Eric what are you going to do with all your time. Alan: That won't work in most place you should get the globe card I've been using it on all my vacations. Baby boomers are retiring early and they probably would like to travel and see the world. Eric: That's a good idea I will get one of those thank youAlan: Good luck on your trip. Eric: I'm taking my American express that should work fine every where. Eric: I'm thinking of going travailing and seeing the world. Our marketing strategy would be advertising on t. The target market for this credit card is baby boomers. In Europe, there are increasingly fewer places that accept only Diners Club or only American Express. Alan: I know I have another idea for you burn all your credit cards because this the only one you will use. The boss suggests the globe card and tells the man about it.
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