Bo Jackson

Length: 2 Pages 414 Words

1985 - Winner of the 51st annual Heisman Memorial Trophy as the Outstanding College Football Player in America ... Consensus All-American, tabbed by KODAK Coaches', Football News, Walter Camp, Football Writers, AP and UPI ... The Sporting News College Football Player-of-the-Year ... Walter Camp Outstanding Player-of-the-Year ... AP and UPI All-SEC selection ... Top vote-getter on SEC Coaches' All-SEC team Leading rusher (162.4 yd. gm.), leading scorer (9.3 p/gm.) and leading all~purpose runner (169.0 yd./gm.) in Southeastern Conference ... Rushed for 1,786 yards on 278 carries and scored 17 touchdowns on the seaso Continue...


His first home run hit the top of the lights in left-center field . Became first Auburn back ever to rush in excess of 4,000 yards in a career . Hobbies and Pastimes: Hunting, fishing, and playing with kids . Has advanced to the semifinals in the 60 both times he has run in the NCAA indoor meet . Rushed in excess of 100 yards on eight occasions, an Auburn record .

PROFESSIONAL ESSAYS:

The First Century of Baseball The United States
his name. Bo Jackson's earnings have ranged from $3 million to $5 million each year for his Diet Pepsi endorsements. With advances (1218 5 )

Use of Spokespersons in Advertising This research examines the use
Reebok's principal competitor, Nike, has relied heavily on celebrity spokespersons. Most recently, Nike has used athlete Bo Jackson in its advertisements. (2747 11 )

Nike Shoes
The article describes how these memorable ads featuring stars including Bo Jackson, Tiger Woods and Michael Jordan have kept Nike at the top of the athletic (1002 4 )

College Sports Stadiums
Names like Bo Jackson, Herschel Walker, Marcus Allen, and current Florida head coach Steve Spurrier are among SEC Heisman winners. (5416 22 )

Nike's Marketing Function
Agassi in tennis; Nolan Ryan in baseball; Deion Sanders in football; Carl Lewis and Alberto Salazar in track; football/baseball star Bo Jackson for multisport (9405 38 )

Cultural Diversity & Nike
Agassi in tennis; Nolan Ryan in baseball; Deion Sanders in football; Carl Lewis and Alberto Salazar in track; football/baseball star Bo Jackson for multisport (9406 38 )