Is Attitude Change Possible?
A wrong attitude is any thinking that causes us to act in ways that hurt us or isolates us from others. We have attitudes about everything: ourselves, others, school, money and so on. We choose whether our attitudes will improve who we are or hurt others. A wrong attitude results in stress for the person who holds it and for anyone within shouting distance. Contrastingly, when our attitudes are positive, we are helpful and generous toward others and exercise better judgment, problem-solving, decision-making, and creative skills. When our expectations are negative, we have less ability to solve problems and make breakthroughs because we feel insecure and emotionally fragile (Bay & Machpherson 1998). Wrong attitudes are powerful enough to divide national community and erode healthy values- but there is a light at the end of the tunnel; people with different beliefs can still reason together once they realize how their attitudes affect others. All that is needed is a change of attitude.This paper will describe Milton Rokeach's theory of Attitudes, Beliefs, and Values and illustrate how it is related to attitude change. I will also identify the scientific perspective that he takes as well as evaluate the str
Here she learns that his job holds great value to him. For example, how many times have you woke up in the morning and couldn't get your hair exactly how you wanted it. Janet attempts to do this by taking him to lunch. Recall that Rokeach identifies several types of beliefs- peripheral and absolute. Groups of beliefs produce attitudes about a situation or object. Drinking is a social activity I can do with my friends. The Psychological Perspective is characterized by a cause-effect (or quasi-causal) explanation of communication. And he was not only respected for his sales ability, but truly like as a person. Jack and Janet are exerting pressure and influence on Steve to effect and change his thinking and his behavior. Self-concept are the beliefs about oneself- it answers the question, Who am I? Littlejohn (2001) explains that "self-concept is particularly important to the system because self-regard is a primary motivation supported by all other elements of the cognitive system" (p. People are forced to make decisions about these absolute beliefs and out of this struggle beliefs become organized "hierarchically"(Surlin, 1998 p. It is means-ends strategic valuation; or, terminal-instrumental strategic valuation confirmed and studied by the late Professor Milton Rokeach of Michigan and California (Pomeroy, 2000). Rokeach (1966) explains that this is because such contradictions increase self-dissatisfaction. Rokeach is a consistency theorist (Littlejohn, 2001). The most pervasive type of belief is that which is confirmed by consensus by our reference groups and persons.
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