Introduction
             A wrong attitude is any thinking that causes us to act in ways that hurt us or isolates us from others. We have attitudes about everything: ourselves, others, school, money and so on. We choose whether our attitudes will improve who we are or hurt others. A wrong attitude results in stress for the person who holds it and for anyone within shouting distance.
             Contrastingly, when our attitudes are positive, we are helpful and generous toward others and exercise better judgment, problem-solving, decision-making, and creative skills. When our expectations are negative, we have less ability to solve problems and make breakthroughs because we feel insecure and emotionally fragile (Bay & Machpherson 1998). Wrong attitudes are powerful enough to divide national community and erode healthy values- but there is a light at the end of the tunnel; people with different beliefs can still reason together once they realize how their attitudes affect others. All that is needed is a change of attitude.
             This paper will describe Milton Rokeach's theory of Attitudes, Beliefs, and Values and illustrate how it is related to attitude change. I will also identify the scientific perspective that he takes as well as evaluate the strengths and weakness of this theory over all. Lastly, I will demonstrate how the Beliefs, Attitude, and Values Theory can be used in real life by offering a practical example and showing how this theory explains it.
            
             Description of Theory
             Milton Rokeach, a well-known researcher of the 1960s & 70s, developed one of the most influential theories related to attitude change. Rokeach's theory deals with the ways in which human behavior is explained through beliefs, attitudes, and values.
             Beliefs, as stated by Littlejohn (2001), are hundreds of thousands of statements we make about ourselves and the world around us. Rokeach feels that basic beliefs are organized into a belief system along a ...