Society Built on Advertisements and entertainment
Women's body images are exposed, exploited and used as commodities to enrich a society built on advertisements and entertainment. Social issues such as eating disorders and the misuse of women's bodies are delivered to us through media sources. The media manipulates the images of women; women are portrayed in misleading images and as a result, lead us to make uninformed decisions.One may ask, how are women's images exposed, exploited and used as commodities? Certain body parts such as the lips, eyes, stomach, butt, or breasts are shown on advertisements, movies, and magazines to convey unrealistic and degrading messages about women. Most messages that advertisers try to inject into consumers have nothing to do with the importance and the functions of women's body parts. Provocative images of women sell and attract consumers to buy products that will probably not result in the same pleasures as advertised. Magazines, movies and billboards, to mention a few, are forms of media that use women's body images to reflect our popular culture.Britney Spears, for example, is a popular pop star that advertises for Pepsi. Not only is Britney Spears an icon for many young girls, her body image and life style convey messages to the consumer
Women should be recognized as full contributors to society. No wonder, eating disorders are common among women at all ages. The "tweens" research project done by Mediawatch is a good effort to analyze how media influences young girls. These ads target young women to form a need for their product, and to profit from this need. For example, specific television programs such as "Ally McBeal", "Friends", and "Dawson's Creek were among their favourites. The respondents were chosen from youth groups and performing arts programs as potential leaders among their peers. Extra examines biased reporting, censored news, media mergers, the power of corporate owners and advertisers, and the progressive voices from media. Four focus groups were conducted, two in Toronto and two in Burnaby. CounterSpin is a weekly radio show that examines important stories every week and exposes the mainstream media that has been told to the public. One study done by Mediawatch that explores the media influence on body image with "tweens" helps explain the connection between women's body images and it's influences on young girls between 11-14 years old.
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Acceptance Essays
