Media
In this essay, I will focus on car adverts and analyse them to understand their meaning and the message they mean to convey. Advertising uses communications media to promote the sale of goods and services, and to project a company's image. Modern advertising began in the 19th century in the United States. Businesses found that the best way to reach people was to send catalogues promoting their goods. Advertising is a very powerful tool because it makes people take an interest in something even if they do not need it. Advertising can inspire some people to be the classiest person between their friends. Some advertisements are made especially for men or women implying that the person will be more masculine or feminine he/she purchased the item advertised. It allows companies and businesses to market their merchandise using such mediums as posters, flyers, TV and radio. Advertising is a multi-billion pound industry worldwide. If there was no advertising, there would be no Channel 4, ITV or Channel 5. This is because they receive their money from advertising (Pays for their programmes to be made). Celebrities often endorse products. International products such as Pepsi prefer to use well-known celebrities. Usi
I also think that my chosen advert was the most successful because it showed most of the features of the car where the other adverts only said one feature the car has and the other showing why it looks good left alone. The peacock is moving towards the car. The Peugeot 206cc advert is slightly similar to the VW Golf advert because they are both trying to portray that the look of their cars are excellent. The Ford Mondeo advert is different to the other two because it is advertising the safety whilst the other two are advertising their looks. The slogan 'the new ford Mondeo built to lead' implies that the Mondeo is almost part of the family and is a source of security and comfort. The slogan, shown at the end of the advert states: 'some things are best left alone'. We then observe a shot from outside whilst the girl is walking through the corridor. In the VW Golf advert, there are a series of slowly edited shots. In the 1880's, brand names were first introduced to the market. The Peugeot 206cc could be intended for those looking to impress (convertible). Car adverts have developed over the past few decades for in the past there was the stereotypical view of men driving and women in the passenger seat. The final shot is of the girl asleep in the car suggesting to the audience that the girl feels most safe inside the car. It appeals to people who are familiar with the car because the name or logo of the car is not visible at the start, it appeals to people who have purchased a VW Golf in the past who are comfortable with its standard image - do not want to alter it to make it look unattractive. This could mean that the child relies on the Ford Mondeo instead of her loving caring family. However, some people could argue that the Ford Mondeo was the most successful advert because it stays on one feature and emphasises it to its fullest extent.
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Acceptance Essays
