When most people hear the word marketing the first thing that they think of is advertising. That is just a small portion of what marketing is. Webster's dictionary describes marketing as the process or technique of promoting, selling, and distributing a product or service. That includes factors such as customer service, pricing, future products, and many others.
             Promoting a product or service is a major part of marketing. The primary use of a promotion is to inform people or groups about a product or service. There are many factors taken in to consideration when promoting a product. To promote a product you must know whom, what, when, and where the product or service is intended. For example you don't see a lot of ads for Ben Gay targeted at young people or a commercial about a 4th of July celebration being aired during on Thanksgiving. Promoting a product or service requires a lot of research and customer feedback, in order for the promotion to be successful.
             Selling a product is another factor in marketing. When selling a product or service the seller must take in consideration price, location and demand. If the seller wants a product to achieve the desired sell results that product must be priced accurately and fairly. Location also has a lot to do with selling a product, because the economy varies from location to location. Cost of living is in generally higher in the northern part of the United States than in the south due to the higher income earned. The seller must also take in to account the demand of a product or service. Christmas trees do not tend to sell very well in the middle of the summer, because there is not a demand for them.
             Product distribution has a key roll in marketing. To keep customers happy you must know when and where the customer needs a product or service. Customers need to have a product or service ready when they are ready to use it. This means the seller must keep the prod
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