Some modern ads recently have been using more ‘unattractive’ spokespersons to sell their products. For example, some microwavable dinner uses an average looking, heavier man to represent the meal. Two men who are just as heavy as each other eat two different meals. One man eats something healthy and along the lines of a ‘diet’ meal, where the other man eats a “Hungry Man” microwavable dinner. The man who ate the Hungry Man meal is blow drying his hair, and when he turns to speak to the other man, his blow dryer blows away the man who ate the diet meal. I feel that this is a productive use of unattractive spokesmen, because most of the audience range that Hungry Man is trying to aim for is the heavier set ‘manly’ men. Using men that normal people can relate to is the most effective way to sell a product. I also feel that when selling a diet product, like a pill, or a meal plan, the most effective way to sell successfully is to use actual patients who are overweight. Showing the before and after results from a pr
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By using the letters FCUK for their label, it plays on the mind and draws an immediate attention to the certain profanity word we are all so fond of. ” At the age that this label is targeting to, that is the exact point they are trying to get across. It doesn’t always matter how good of an association you get with the product, sometimes it just won’t be successful. I would say it is a 50/50 chance when it comes to marketing, with any kind of representation. Wearing a label that causes controversy JUST for the name of the label is a lot more than attention. As a teenager, wearing a shirt that is just two letters away from the Mack-daddy of all curse words to school is a big step in a their confidence. Puberty is all about being an individual and finding out who you are and where you fit in. This brand of clothing is more than likely trying to break free of the typical style of clothing, and give teenagers a choice to step out of the comfort zone and make people pay attention. There are certain instances when unattractive or less than perfect people may not be the best route to take, and there are also products that have tremendous gain off of normal looking, or possibly a little abstract associations. Certain brands like the French Connection clothing line draw on the youth population in ways that may relate to other populations than the youth. For example, using unattractive women to sell makeup may not work as well as using a beautiful flawless supermodel. By choosing to target the younger audience to represent their clothing, it is showing a rebellious side of teenagers, and putting a mockery on the adult population that is trying so hard at that point of a child’s life to control their every aspect and to guide them the right way.
Approximate Word count =
684
Approximate Pages =
3 (250 words per page double spaced)
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