Sex Sells
There is just something about the female form that screams beauty. For thousands of years this beauty has been expressed though poetry, painting, and sculpture. Walt Whitman probably said it best in his book of poetry Leaves of Grass: A divine nimbus exhales from it from head to foot,It attracts with fierce undeniable attraction,I am drawn by its breath as if I were no more than a helpless vapor,This form that still inspires poetry, painting, and sculpture is now used for another art: the art of advertising. Every year, companies pour large amounts of money into advertising their product. According to the Film and Video Magazine web site, the average cost of a 30-second nationally televised commercial in the year 2000 cost $332,000. To make sure the ads do their job, they grab the consumer's attention and make him or her believe that they need that product. Companies know their target audience and use this knowledge to help in deciding their plan for advertisement. A growing theme in advertising is to use a beautiful woman exhibiting sexy behavior to sell products. The Doritos commercials starring Ali Landry are perfect examples. She is the red-hot vi
Contrary to what many feminists would want the general public to believe, a woman's profit from her sexuality does not come at the cost of her credibility. The only message she sends to the viewer is sent through her body language. This attention led to the formation of the Women's United Soccer Association (W. This may just be a passing craze though, as it is becoming more and more a cliche. Although removing the shirt or jersey has long been a practice in men's soccer after scoring a goal, it has never been seen as sexual or used to sell the game. By using the message of sexuality to their advantage, women can garner positive attention and profit from it. This ad campaign did not necessarily bring Spears any more fame, but it did bring her fortune. Both parties get what they want out of the deal without sacrificing a thing. With Americans becoming more and more desensitized each day, perhaps a time will come when the country as a whole sees advertisements for their sole purpose: to sell products. In Chastaine's case, however, the removal of her jersey proved to be a decision that gave women's soccer attention it would not have ordinarily received. ), the first professional women's soccer league. By simply turning on the television, Americans are bombarded with advertisements for various products. In many countries, nudity and scenes of graphic sex are commonplace on nationally broadcast television.
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Acceptance Essays
