There is just something about the female form that screams beauty. For thousands of years this beauty has been expressed though poetry, painting, and sculpture. Walt Whitman probably said it best in his book of poetry Leaves of Grass:
             A divine nimbus exhales from it from head to foot,
             It attracts with fierce undeniable attraction,
             I am drawn by its breath as if I were no more than a helpless vapor,
             This form that still inspires poetry, painting, and sculpture is now used for another art: the art of advertising. Every year, companies pour large amounts of money into advertising their product. According to the Film and Video Magazine web site, the average cost of a 30-second nationally televised commercial in the year 2000 cost $332,000. To make sure the ads do their job, they grab the consumer's attention and make him or her believe that they need that product. Companies know their target audience and use this knowledge to help in deciding their plan for advertisement. A growing theme in advertising is to use a beautiful woman exhibiting sexy behavior to sell products. The Doritos commercials starring Ali Landry are perfect examples. She is the red-hot vixen who without saying a word is telling the viewer to buy Doritos. The only message she sends to the viewer is sent through her body language. To no one's surprise, this growing theme has brought out some very upset women. In many women's eyes, this is degrading. Others see it differently. It is the woman's own decision to play the sex symbol. The usage of the female body in a sexy manner to sell a product is not only a legitimate practice, it is also far from demeaning or degrading to women.
             By using the message of sexuality to their advantage, women can garner positive attention and profit from it. If the average American were asked what s/he remembers most about the 1999 Women's
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