The History, Development, and Growth of Starbucks

an, and chief global strategist, Howard Schultz. The leader of this company has been deemed creative, inspiring, and exceptionally demanding, as well as competitive, ambitious, and a creator of high standards. These qualities are essential to a strategic company who wants to grow to its full potential.
             Another strength of Starbucks is its ability to maintain close relationships with its exporters by working directly with them, and providing superior training. It demands that these exporters are flexible, and easy to work with. Customer service and consistency are expected, and by setting these standards and enforcing them, these demands are always met. Starbucks has in turn been able to create a high demand from its suppliers to do business with them, simply because the company purchases more high quality coffee than anyone else does in the world. With this high demand, suppliers are very willing to do what it takes to work with Starbucks, and they realize that anything less than superior work will not be tolerated.
             Starbucks' high quality control has also been a strength of the company. To ensure a top quality product, the company extracts three different samples of coffee from every shipment of 250 bags at different stages of the shipment. At every stage of this process, Starbucks reserves the rights to reject the coffee if it is not meeting with its quality standards. In addition, another way the company ensures quality is by hiring employees who are well trained and knowledgeable of the company operations. Having educated employees is essential because consumers themselves are becoming increasingly knowledgeable with the coffee industry. The treatment of Starbucks employees has been well documented as well, due to the high benefits and wages as compared to other food service companies. This type of handling of employee's welfare can create a great deal of motivation to work, and in turn create an efficiently run ...

More Essays:

APA     MLA     Chicago
The History, Development, and Growth of Starbucks. (1969, December 31). In MegaEssays.com. Retrieved 06:45, March 28, 2024, from https://www.megaessays.com/viewpaper/84265.html