2.a) The product which I have elected to market is a golf club. Not just any golf club but a Driver. It is not just actually one driver but three similar drivers based on one essential club design. The brand name is “Hawkeye”. They slogan for the company is “Take dead aim.” This will appeal to golfers because the whole point of the game is to try to get the ball to go where you want. I will show them the easiest way to do so is to pick up one of the new ‘Hawkeye’ Metal Woods. I said there is actually three different drivers but again is based on one traditional design. The first is called the ‘Hawkeye – 421’ The head of the golf club is based on the old traditional ‘pear shaped’ design which was very popular in the ‘50s and ‘60s and is starting to make a comeback now. The reason it is getting such a comeback is because the design of the face of the club. The ‘pear shape’ is a very comforting look for golfers. It gives them the confidence they need when they are standing over the ball to hit a long, high, straight drive. Golf is ninety percent mental and the confidence they will have with the 421 in their hands will make a big impact. The head of the golf club will be composed of Titanium which is a very light strong m
. . .
This will not make a difference to the Connected Enthusiast because the technology that the 300 Ti is not even close to new so they will pay a little extra for the newest advancement in golf technology.
Promotion: There are several different aspects of promotion that will be used to Market the Hawkeye 421. Another competitor will be the Taylor Made® 300 Ti series.
c) The Hawkeye 421 will be the new choice of golf club for the Connected Enthusiast for several reasons. This is because they have empathy toward their fellow man and generally want to help the community by making it easier for those less fortunate. Since Hawkeye is a new brand name it will have to undercut its competitors by about ten percent to encourage purchase of the product a little more. It will keep them feeling young and feeling good to be able to hit the ball so well. First there is the 100% money back guarantee on any defect or just consumer dissatisfaction. They want to buy what is new and hot. This driver will also have three strategically place Tungsten inserts. The Connected Enthusiast loves what is new. The price of the Titleist® 975J is $525. This is the newest most aesthetically pleasing club on the market today. This will allow the golfer who likes a low or high trajectory to get the club custom made to their preference.
Approximate Word count =
2085
Approximate Pages =
8 (250 words per page double spaced)
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