Trading with the US market
Although we speak the same language and share much of a common culture, it has to be known that doing business with the U.S.A is still doing businesses with a foreign country.When New Look expands to the U.S.A they will have to make many changes to certain aspects of the business in order to trade there. When looking at these changes we can use the 4P's:As New Look is a retail shop it sells many different types of products. When looking at these changes I am going to focus on one type of clothing that they sell; a woman's fashion coat. This is because expanding in winter will be effective because many people buy a coat during winter as it is, something of, a necessity. New Look should send one or two "tester" products over to America to establish a brand name there before they consider creating a store there. This is because if the "tester" products are not liked then it would be a waste of money to build a New Look store. They will chose two coats that are fashionable in the UK in the hope that they will have the same affect in the U.S.A, one of them is a denim jacket and the other is a cream winter coat.New Look will firstly need to identify the suitability of the product
When producing the goods in the UK there can be high costs involved. All prices will need to be quoted in US dollars. When a business is expanding into an international market they will need to evaluate the prices of their goods. They can most probably use the same adverts that they use here to promote their products over in America. The UK tend to use heavier fabrics that Americans like, even though their winter climate is harsher, they prefer warmth without weight. It is vital to learn what the consumer wants. 00This will then need to be converted into dollars:Winter Coat: $76. One of the most common problems UK manufactures have in the US is with sizing. The use of colour varies according to climate as well as fashion. This is still less costly than trying to find and buy a place to produce the goods over in the US without being sure that the store and brand name are successful for a specific amount of time. Another factor that would need to be considered is the fabric needs. Important factors when considering to expand to the USA are: It is a consumer driven society. Develop products for that consumer.
Common topics in this essay:
Protection Law,
Trading USA,
Americans UK's,
Weight UK,
Denim Jacket,
UK Due,
Paying Plane,
Los Angeles,
San Francisco,
UK USA,
winter coat,
tester products,
advertisements,
advertising laws,
look's products,
denim jacket,
brand name,
los angeles,
consumer protection law,
products successful,
market ,
advertising services intent,
advertising services,
practices consumer protection,
trade practices consumer,
|
Acceptance Essays
