Profile of Prospect
             The company that we chose as our prospect is Murry's Autobody & Autosales. Melvin Murry is the owner of this establishment. Murry's opened in September of 1996 with a focus on autobody repair. The owner, Melvin Murry, began painting cars in a two-stall garage in the back of a friends' house before he was hired by Louis Huffman to work at Huffman's Autobody. Huffman's Autobody was located at 1501 S.W. Jefferson, in Peoria, IL. After working at Huffman's for approximately one year, Mr. Murray and Mr. Huffman became partners in order to be able to distribute the overhead costs.
             When Louis Huffman chose to sell his share of the partnership, Melvin Murry bought him out and became sole While Louis Huffman had been very good at body repair and custom paint jobs, he had a terrible reputation relating to his honesty. Melvin had to work especially hard to change the stigma that had been attached to his business location. As the owner, Melvin Murry first changed the name of the business and the entire infrastructure of the building Melvin began changing the image of the business by painting cars for less than his competitors and providing better-than-expected customer service. For example, Mr. Murry had a warranty agreement all customers signed, but he made many exceptions to this agreement in order to better serve the customer.
             Mr.Murry also began giving his customers different payment options. Currently, Melvin employees two workers at his establishment. One of the workers does body work (fixes dents, hoods, etc) and the other worker prepares cars to be painted. Melvin purchases all of the supplies he uses for his business at Born Paint Company in Peoria.
            
             BUYER'S EXPECTED-PROBLEMS AND NEEDS
            
             Melvin Murry's problems began the day he took over the auto repair business from Louis Huffman. Murry had to overcome the bad reputation of the previous owner. He currently needs some assistance in clearing up the ...