Globalisation

             Globalisation refers to the increasing connections between countries that have come with the growth of international travel and cross border shipping, and increases in communications, such as through the Internet. This has led to an increase in world trade and the flow of investments between countries. It has also made it more likely that conditions in one country will affect conditions in other countries, and has led to a more international culture in such areas as music, movies and fashion.
             "I define globalisation as the freedom of our corporations to invest where and when we want, to produce what we want, to buy and sell where we want, and to keep all the restrictions through labour law or other political regulations as slight as possible."
             - Percy Barnevik, Vice President of the Foundation Board of the World Economic Forum
             This is a common public perception of globalisation: a meaningless term acting as a disguise for greedy multinational corporations, a means for the spread of cultural imperialism. A close examination of globalisation and cultural imperialist theory demonstrates flaws in that theory, suggesting that the cultural dominance imposed as a side-effect (or direct result) of globalisation is not as severe as alarmists would have us believe.
             John Tomlinson suggests that when looking at globalisation one should "look beyond the self evidence of global cultural goods." (1987: 180) What he means by this is that even though Western media (particularly American media) is ubiquitous throughout the modern world, one cannot automatically jump to the conclusion that a supposedly "weaker" culture would willingly accept American culture and ideology over what had existed beforehand. This is a counter-argument to the traditional cultural imperialist theory that assumes that "peripheral" cultures submissively conform to the "dominant" culture. (Tomlinson 1997: 180) Tomlinson argues that ...

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Globalisation. (1969, December 31). In MegaEssays.com. Retrieved 07:44, March 29, 2024, from https://www.megaessays.com/viewpaper/86565.html