McDonald’s Russia

Length: 2 Pages 534 Words

“McDonald’s outstanding success in Russia is a tribute to our Russian employees, suppliers and of course our customers” George A Cohon Senior Chairman, McDonalds in Russia It all began in 1976 with an accidental meeting between George Cohon and a Soviet Olympic Delegation in Montreal, started fourteen years of negotiations and resulted in the busiest McDonald’s restaurant in the world. McDonald’s in Russia would have had to consider carefully all the P.E.S.T factors before opening up the restaurant in Pushkin Square, Russia There was many political issues that needed to be covered and this was accountable for the length of time it took for the restaurant to be built. In 1988 there was finally an agreement policy introduced that was to allow the building to go ahead lega Continue...


Staff had to go through tough training to meet health and safety standards which was a key issue and was to be maintained always. Building started soon after and there was no conflict because of the agreement policy. The restaurant allowed Russia to move with the west and to expect higher standards of living and changed attitudes to the towards their own and the west's culture. This was because this new to them and was introducing them to new tastes and habits or as they referred to it "a taste of the west. Leaflets were created to hand out to customers on the first opening day to inform them on how to order what they wanted. A and allowed it a step in the right direction. Khamzat Khasbulatov President, McDonald's in Russia . The economical factors were easily dealt with. "We have proudly served millions and millions of customers to date and are looking forward to working with our team of managers and crew to expand our operation to serve many, many more in communities across Russia in the future. There were many societal factors in the building and planning of the restaurant. Now McDonald's employees was skilled and could operate new processes and developments and pass on their expertise to others to help in the growth and success of the Russian McDonald's business. It was a completely new development which had never been seen before in Russia. The entire restaurant was a technological factor. This would have a knock on effect and would bring capitalism to Moscow.