Subjects:
Senior Chairman, McDonalds in Russia
It all began in 1976 with an accidental meeting between George Cohon and a Soviet Olympic Delegation in Montreal, started fourteen years of negotiations and resulted in the busiest McDonald’s restaurant in the world.
McDonald’s in Russia would have had to consider carefully all the P.E.S.T factors before opening up the restaurant in Pushkin Square, Russia
There was many political issues that needed to be covered and this was accountable for the length of time it took for the restaurant to be built. In 1988 there was finally an agreement policy introduced that was to allow the building to go ahead legally. Buil
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The economical factors were easily dealt with. This would have a knock on effect and would bring capitalism to Moscow. It brought Russia up to date with its neighbouring country, China and fast moving countries such as the U. This was to change the Russian lifestyle. It was a completely new development which had never been seen before in Russia. The restaurant was to operate a roubles only policy, unlike other restaurants, which would encourage the community to come in and spend their money. ding started soon after and there was no conflict because of the agreement policy.
Khamzat Khasbulatov
President, McDonald’s in Russia
. For this to be successful a large human resource department was also needed to cope with the training of 600 + staff.
The entire restaurant was a technological factor. Machinery was used to produce thousands of products with new processes that there never was before and a special machine was imported to help harvest the potatoes. Staff had to go through tough training to meet health and safety standards which was a key issue and was to be maintained always. Now McDonald’s employees was skilled and could operate new processes and developments and pass on their expertise to others to help in the growth and success of the Russian McDonald’s business.
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