Understanding Product Knowledge
When Purchasing a Computer Buying a computer seems like a daunting task to many. There are many factors to consider when making a purchase. Brand name, functionality, speed and customer support are just some of the factors that one must consider when researching the options. In order to wisely purchase a computer, one must attain a considerable amount of product knowledge, to get the most value for their dollar. Consumers have different levels of product knowledge, which they can use to interpret information and make product choices. (Peter 64) When researching computers, product knowledge could range in consumers minds from abstract to less abstract thoughts about the options. Within this scope of abstract to less abstract options could be 4 sub-categories of product knowledge. These include product class, product form, brand name and the model or features. The most abstract and first of the four categories is product class. This is the most basic of the four categories. Simply for this demonstration, the product class being discussed is a desktop computer or generally the product type. Now this class differs slightly from some other similar computing product classes such as laptop computers, mainframes and personal digital assis
The basic product form differentiation that one must make is what do you need a computer for and if you need a home-based PC or business-based PC. You can buy computers with Pentium based processors made by Intel or Athlon/Duron processors made by AMD. Now you can find computers made by Toshiba, E-Machines, Packard Bell and Sony. Make sure to do your diligence when researching the options so that you get the most bang for you buck. "Some consumers have more knowledge about models, a more concrete level of product knowledge than brands. Most K6-2 systems include 100MHz motherboards for fast access to cacheE12K of off-chip cache is the norm-as well as AGP sockets. "Marketers are very aware of a consumers interest in a brand name and they attempt to educate them about a brand, and influence them to buy that brand. Bibliography Works Cited MSN E-Shop. You customize the options, buy all the components separately and then build it yourself. E(Peter, 65) With computers many are not as familiar with brand names compared to other product classes and some don't even care about the brand name, but focus more on the features and benefits of a system and focus on the price of it. Since the scope of a computers brand and its components reaches far beyond the scope of this project, we will focus on pricing and performance of the processing and memory components of a computer this time. The third sub-category of product knowledge is brand name. There are tons of brand names to sort through when choosing a computer. E(MSN) As you can see there is a lot of product knowledge needed to wisely purchase a computer.
Common topics in this essay:
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II Celeron,
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