Chateau Des Charmes Wines Ltd. Analysis
In 1978, Paul Bosc Sr. brought Chateau Des Charmes to life with the dream of producing a high quality, European-style wine that people would consider the best in Ontario. This established boutique located in the township of Niagara Falls, Ontario, manages everything from harvesting its own grapes to bottling and selling its own wine. Paul Bosc Sr.'s devotion, and exceptional skills and knowledge in the production of wine have made it possible for Chateau Des Charmes to produce a variety of Ontario grown high quality wines. Chateau Des Charme's continued growth and greater reputation may depend on a future proposal for a new chateau. Within the company there are both strategic factors and business factors that the company addresses as it seeks to advance itself in its business market. Vision. Chateau Des Charmes has no stated or direct vision that the entire company strives to achieve or maintain. Nevertheless, from the actions of the company, one may infer that Chateau Des Charmes strives to be the most sought after winery in Ontario. Strategy. Chateau Des Charmes employs a business strategy that consists of providing an array of high quality wines that are simi
Create wines at the lowest cost possible that still permits for optimum quality. Also, the winery is already overcrowded and is using 12 surplus tanks and a trailer for offices. If the market is down and people have less cash for luxury items, the company's higher priced wines that create a greater profit margin may be cut back on. Tourists who alone will contribute to 7,000-12,000 additional cases sold per year. Because of high wine projections, it is likely that the store will be able to reach break-even volume within two years of opening. Also, in the case that the government does issue new licensees that extend to a broader retail base, including grocery and convenience stores; Chateau Des Charmes can use its licenses for this opportunity. Keeping in constant contact with the customers and their desires and tastes is an important skill for any company especially for Chateau Des Charmes. Gordon, then vice-president and wine maker Paul Bosc Sr. Due to the alcohol content in wine, there are many strict laws and restrictions governing the production, distribution, licensing and selling of wine. Alternative 3: Do not build new chateau, and include the new $250,000 bottling line. Alternative 2: Use all six licenses and open up three more stores. In addition to the winery, its nursery has always been a profitable operation, which contributed 10 percent of the company's revenues in 1991. He is also responsible for hiring and training four sales representatives who are responsible for the selling, distributing and promoting efforts of Chateau Des Charmes wines in four different regions.
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