Chateau Des Charmes Wines Ltd. Analysis

             In 1978, Paul Bosc Sr. brought Chateau Des Charmes to life with the dream of producing a high quality, European-style wine that people would consider the best in Ontario. This established boutique located in the township of Niagara Falls, Ontario, manages everything from harvesting its own grapes to bottling and selling its own wine. Paul Bosc Sr.'s devotion, and exceptional skills and knowledge in the production of wine have made it possible for Chateau Des Charmes to produce a variety of Ontario grown high quality wines. Chateau Des Charme's continued growth and greater reputation may depend on a future proposal for a new chateau.
             Within the company there are both strategic factors and business factors that the company addresses as it seeks to advance itself in its business market.
             Vision. Chateau Des Charmes has no stated or direct vision that the entire company strives to achieve or maintain. Nevertheless, from the actions of the company, one may infer that Chateau Des Charmes strives to be the most sought after winery in Ontario.
             Strategy. Chateau Des Charmes employs a business strategy that consists of providing an array of high quality wines that are similar in their value and reputation as that of imported wines. Chateau Des Charmes engages in many well-known French traditions for the production of wine, but also strives to create its own tradition and brand awareness by introducing many innovative cultural practices.
             Objectives. Chateau Des Charmes has not set any specific objectives for the company, but has specified a short-term goal of replacing the current winery with a new $5 million chateau and double the company's production capacity. If this goal is met, the company would progress much quicker toward achieving its objectives.
             1. Create wines at the lowest cost possible that still permits for optimum quality.
             2. Achieve VQA designation on all varietal wines.
             3. Increase custom...

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