Gerbner's Cultural Mythology Applied to Violence in Music Vi
Acts of violence portrayed by artists in music videos usually depicts actions that represent a message within the lyrics of the song. However, these images can be damaging to the mentality of those viewing, which has prompted much debate among parents who wish to censor offensive lyrics and images portrayed in current popular music. With ongoing violence in schools and in neighborhoods among youths of ages that seem to be younger than ever imagined, one has to wonder if the images seen on television, especially in music videos, desensitize their perception of violence. Some music videos tend to almost glamorize violent acts, presenting the idea that such acts are normal and acceptable within society.
The third consequence is the pervasive sense of insecurity and vulnerability. Music video is just one medium that delivers violent images to its viewers, but the glamour associated with the artists' portrayal ultimately has an even more damaging effect on young viewers. If one was to prejudge all races, genders and ages by what is portrayed in music videos, they would assume that all black men are violent thugs, all women are thin and beautiful, or that all young people are pierced and tattooed slobs. ee consequences of viewing violence on television from the time of infancy. Another consequence of watching a lot of television is that one comes to believe that the violence portrayed on television is normal - that everybody does it, and that it's a good way of solving problems. They feel that if their favorite artist behaves this way that it is not only acceptable, but also cool for them to behave in the same manner. (Gerbner, 1994) This viewpoint is a prime example of how influential the actions of music artists in their videos are on the youths who mimic their behaviors when dealing with their own personal situations. Such behavior would result in developing stereotypical views of the world. (Gerbner, 1994) Gerbner suggests that the more people watch television, the less likely they are to go out and socialize with others. Programming reinforces the worst fears and apprehensions and paranoia of people. This isolation and continuous viewing of how society is portrayed by the media then leads to an almost agoraphobic fear of contact with the rest of the world. Although many music videos tastefully portray the meaning of the artists' lyrics, there are also many that irrelevantly display acts of violence that are unnecessary to the purpose of the song. People exposed to a lesser amount of television violence will not share these same apprehensions about society. (Gerbner, 1994) Gerbner implies that being exposed to larger amounts of television violence will lead one to believe that they live in a "mean" world.
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