In The Prince, Machiavelli was concerned with a principality, a state in which one ruler or a small elite governs a mass of subjects who have no active political life. Machiavelli addresses a monarchical ruler, the Medici, and offered advice designed to keep that ruler in power. He recommended policies that would discourage mass political activism and channel the subjects energies into private pursuits. Machiavelli's aim was to persuade the monarch that he could best preserve his power by using violence carefully and economically, by respecting the persons, property, and traditions of his subjects, and by promoting material prosperity. The ruling Prince should be the sole authority determining every aspect of the state and put in effect policies which serves his best interests. These interests were gaining, maintaining, and expanding his political. However, Machiavelli did not feel that a Prince should mistreat his citizens. This suggestion is once again to serve the Prince's best interests. If a prince can not be both feared and loved, Machiavelli suggests, it would be better for him to be feared by the citizens within his own principality. He makes the generalization that men are, "...ungrateful, fickle, liars, and deceivers, they shun danger and are greedy for profit; while you treat them well they are yours". He characterizes men as being self centered and not willing to act in the best interest of the state,"[and when the prince] is in danger they turn against [him]". Machiavelli reinforces the prince's need to be feared by stating: "Men worry less about doing an injury to one who makes himself loved than to one who makes himself feared. The bond of love is one which men, wretched creatures they are, break when it is to their advantage to do so; but fear is strengthened by a dread of punishment which is always effective". In order to win honor, Machiavelli suggests that a prince must be readily willing to deceive the citizens. One...