Comparison

The caption under the picture reads “All-day relief for dry itchy skin, In your shower” to imply its ease of use. The large alligator takes up almost the whole page appearing beastly and untamable. A large bottle of Aveeno Body Wash is centered on the right with a slightly darker background than the rest of the ad. By using phrases such as “dermatologist recommended” and “natures secret” Aveeno is suggesting the healing power of a natural ingredient that even a doctor may use. The different styles of these ads agree on some common traits women expect from their skin such as smoothness, sexy looks, and moistness. A woman’s smooth legs cover the top half of the page and drape down the right side. ”

Beauty and the beast is the focal point of the ad with Lubriderm as the weapon for beauty to be triumphant. A large caption is located at the top where the legs cross reading “Now you can shave your legs half as often. At the bottom of the page in bold lettering is the name of the product with a small caption under it reading “Discover nature’s secret for healthy skin. The photo of the woman in the ad is appealing in a way that the product will leave women not only feeling clean but will relieve them of dry skin all day long. ” A space at the bottom between the shapely calves and the lotion bottle is where the description is located. She appears to be sitting on a fabric-covered bench that matches the color scheme of the lotion bottle located on the lower left of the page. They also used a secondary tactic that refers to a natural nutrient contained in their products to represent a bond with the healing power of nature. This product also describes a healing ingredient called soy protein that may not be commonly found in regular lotions. Within the light tan white areas of the ad are water colored oat leaves, similar to those on the bottle of wash.