Brazil

To do business with Brazilians it is important to understand some of their past, their wide variety in culture, and that Brazil is not Latin America. If the United States is considered as the melting pot; then, Brazil should be considered the melting cauldron. Brazil is the 6th most populated country in the world in which 95% of its population lives near the eastern coast on 10% of the land. Brazil has 165 million citizens and is home to the largest Japanese community outside Japan. Brazilians come from the three major racial stocks of the world: American Indian, African Negro, and Caucasian European (Video: Doing business in Latin America: Brazil; Brazil: A study in development Progress/ Stefan H. Robock, 1975).

Brazil’s economy is the largest in South America and is also the 10th largest in the world.

This economy is in a continuous cycle of booms and busts. Stability is not a strong suit for this economy. An investor could make a lot of money soon and they could also lose it as quickly as it was made. In the words of a Brazilian businessman “Brazil is like a roller ouster, sit back and enjoy the ride” (Video: Doing business in Latin America: Brazil)

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On average, people don’t think they are late until 33 ½ minutes after the appointed time. br)

Agriculture has vital role in the economy with 1/3 of the workforce producing coffee, oranges, and bananas. Recognition should be given to the employees willing to take on more responsibility or risk and more incentives to the first-line supervisor to ensure a better training to the workforce (TQM Magazine/ Bedford 1996: Key management practices of leading firms in Brazil).

Friendship first, then Business

Brazilians see the U. They are extremely

> generous with food. In order to obtain performance and dependability on the employee, managers develop a paternalistic relationship with the worker and must show concern for them and their families. This management style presents delegating and feedback difficulties to the manager.

Meeting Brazilians

Is important to greet everyone individually, starting from the order of senior executive down the scale. Also lower level managerial worker’s lack of recognition, job incentives, and low pay are like those of the blue-collar worker. Companies have all kind of activities such

> a foot-ball teams and

> all kind of social events. Most

> Companies have an in-house Doctor so workers don't

> have to go outside to get

> assisted. Hence they can’t be expected to read a manual. Thus, high dependency on training must be applied.

Approximate Word count = 1766
Approximate Pages = 7 (250 words per page double spaced)

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