Identifaction
After reading the article by Kenneth Burke I have come to some idea of what identification means to him. I know that identification functions in three basic ways, and the first way it may be used is as a means to an end. An example of this would be if someone running for mayor was talking with a swim team and he told them he used to swim when he was in school. Therefore, they would have something in common with him, and he would be more likely to win their votes. The second kind of identification involves the operation of antithesis, when identification is created among opposing entities on the basis of a common enemy. An example . . .
He believes that you have to identify with a person to be able to persuade them. The two discussion questions that I came up with after reading the articles are: 1) Can “consubstantiality” be explained in some other way then in terms of A and B? 2) Is there another example of what “proving opposites” means besides the one given to us in the book? . In this method objects are identified by the substances they either have in common or do not have in common. He uses the term “consubstantial” to refer to the relationships between two things, which are formed by shared substances. Another thing that Burke talks about in his article is how he describes his concept of identification in terms of association. Burke also sees identification as a part of persuasion. ” Objects would not be able to be identified without differences because they would all be the same. of this would be if there were two people that worked at a store, and they had a difference in opinion about many issues; then they may become identified with each other when they find out that they are both going to be laid-off from their job. To illustrate how persuasion is accomplished Burke uses examples of common interests between people. An example of this would be if you were to eat Frosted Flakes you may be identifying unconsciously with the image of Tony the Tiger. Therefore, the reason people communicate is to eliminate their differences and proclaim their unity. The last thing that Burke talks about in his article is that identification is not possible without differences or what Burke calls “alienation” or “dissociation. Identification is used to persuade at an unconscious level. They unite against the shared enemy of the proposal of them both getting laid-off. The third type of identification, which is the most powerful, derives from situations in which it goes unnoticed.
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