In the movie, "Advertising and the end of the world", Sut Jhally talks about how advertising is affecting the world negatively. In the beginning of the movie Jhally talks about advertising as a culture. And how physical and simple things don't apply. Jhally stated that if an anthropologist came from mars and based our culture off of advertisements, they would think that we believe in magic, and that normal doesn't apply to us. Some advertisements even come into our personal lives and change our culture. He gives DeBeers as an example of how they have intruded into our lives.
             Later, Jhally talks about how the advertisements show people as being happy if we buy the product. Advertising tells us that the more we buy the happier we are going to be. Jhally gave us some statistics that show our happiness levels and our wealth levels. And our wealth has gone up but our happiness has stayed the same. Jhally then discusses a survey that they did, and asked people what made them happy. More often than not people said social things and not physical things. Social things are like friends, families, autonomy control, romance, self esteem, and relaxation. Physical things are like economic status, and houses. In the movie Jhally says that products can't provide you with social things, only material.
             Advertisements are used everywhere. And each one was expensive to make, ad's are more expensive per thirty seconds than the biggest blockbuster hit. Jhally gave an example of Jurassic Park and how much it cost in comparison to an advertisement. The movie was something like 236 thousand dollars every thirty seconds an the commercials averaged at about 247 thousand dollars. An example he gave for commercials going to extremes, was the Timex commercial where they flew set builders in from England to the Red Sea to make a two story model of a watch. Now commercials have to do that sort of thing
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