Advertisements and De Destruction
In the movie, "Advertising and the end of the world", Sut Jhally talks about how advertising is affecting the world negatively. In the beginning of the movie Jhally talks about advertising as a culture. And how physical and simple things don't apply. Jhally stated that if an anthropologist came from mars and based our culture off of advertisements, they would think that we believe in magic, and that normal doesn't apply to us. Some advertisements even come into our personal lives and change our culture. He gives DeBeers as an example of how they have intruded into our lives. Later, Jhally talks about how the advertisements show people as being happy if we buy the product. Advertising tells us that the more we buy the happier we are going to be. Jhally gave us some statistics that show our happiness levels and our wealth levels. And our wealth has gone up but our happiness has stayed the same. Jhally then discusses a survey that they did, and asked people what made them happy. More often than not people said social things and not physical things. Social things are like friends, families, autonomy control, romance, self esteem, and relaxation. Physical things are like economic status, and houses. In the mo
They are destroying natural resources, they enter our personal lives, and they cannot provide happiness that they promote. Jhally gave an example of Jurassic Park and how much it cost in comparison to an advertisement. People's answers were more social things than physical. So I believe that people won't take any heed to Sut Jhally's warnings and the earth will probably keep going the direction it has been. And since the companies have influence over the media, they don't have to share any of the world destruction information with anyone. I do believe that material things do give you happiness for short periods of time but they can't give you long term happiness like friends or family. And every year over 175 billion dollars a year are spent on advertising. Advertisements are used everywhere. An example he gave for commercials going to extremes, was the Timex commercial where they flew set builders in from England to the Red Sea to make a two story model of a watch. A good example of this is DeBeers and the way they have cornered the diamond industry. Happiness comes more from social things than material things. When people see these things over and over the images get imprinted in their minds and it becomes part of our culture. Advertisements can even change our personal lives. Also, every company is competing against each other because if you aren't watching their commercial, than you are probably watching someone else's.
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