Business Etiqutte in Marketing to Other Countries
Business Etiquette in Marketing to Other Countries"Despite popular beliefs to the contrary, the single greatest barrier to business success is the one erected by culture." (Hall) When it comes to doing business in other countries it is a must to be cross-culturally aware. The cost of cultural myopia and the inability to adjust can be staggering. You must understand what culture is and what it consists of; in particular for the country you are going to do business with. I will be looking at two aspects of culture for two different countries. I will define culture and look at some negotiating do's and don'ts and some public behavior do's and don'ts for Japan and Mexico. Culture comes from the Latin word colere, which means to build on, to cultivate, and to foster. It basically is a set of accepted behavior patterns, values, assumptions, and shared common experiences. Culture determines the boundaries of social structure, decision-making practices, and how people communicate with each other. Culture is something that you learn from the people around you and tells us how to act and respond to every situation. Culture sets behavior, etiquette, and protocol patterns. Culture can be likened to an iceberg, what you see is
You should do all business in Spanish. When it comes to negotiation, when is a smile not a symptom of happy? The Japanese smile to express several emotions: anger, embarrassment, sadness, and disappointment. Turned out Barbie's legs were too long, chest too big, and eyes too blue. Kentucky Fried Chicken originally modeled its stores after the ones in the U. Since no va means, "it doesn't go" in Spanish, it is told that Spanish speaking people would not buy it. The other story is of a major airline whose slogan "fly in leather" literally translates into Spanish as "fly naked. Also Mexican men are generally much more into physical contact, such as touching your shoulder or holding the arm. Public behavior in Mexico has a lot to do with the hands. " Once again just scratching the surface of what is acceptable and what is not. As a general rule of thumb, never make more than four appointments a day. Show decisiveness and authority throughout the proceedings. Disrespectful does not get the sale. And once again, do not pull away when someone gets in your space, Mexican personal spaces are much smaller than ours as Americans are.
Common topics in this essay:
English Japanese,
Mexico Culture,
Unlike Japan,
Latin America,
America Putting,
Countries Despite,
Business Mexico,
Betty Crocker,
Japanese Barbie,
Mexican Americans,
potential client,
cake mixes,
public behavior,
polite manner times,
fly naked,
manner times,
scratching surface,
person giving,
business people,
trying learn culture,
polite manner,
thumb forefinger,
|
Acceptance Essays
