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Latinos in Entertainment & The Portrayal of a CultureToday, more than ever, mass media communications play a vital role in informing the daily decisions that shape our lives. Similarly, opinion polls and images that are broadcast persistently over the airways increasingly influence the public policies and programs that govern our nation. The entertainment industry is a closed industry with few opportunities to gain access. Many who manage an entrance do so by taking internships at studios, networks and production companies, etc. These opportunities are given to young adults known to persons already within the industry -- usually to their acquaintances, family and friends. Since there are few Latinos in the industry, the opportunities given to them are rare. When viewing the images seen on the screen, people write about what they know. Since there is only a sprinkling of Latino writers being produced, the Latino image with a Latino perspective is rarely seen. Instead what you see is non-Latinos' ideas of what a Latino is. Often this image comes from the negative stereotypes writers have seen in film and TV, or the news, or from Latinos they know, most of whom are their waiters, maids, gardeners or nannies. As Latinos are the largest and fastest growing minority in our nation, . . .
Having personally read “Latin Looks: Latina and Latino Images in the U. Ric Salinas had some very strong words when speaking of Latinos in the entertainment industry: “We’re invisible. In hours spent watching television, reading the newspaper, and flipping through magazines each day, perceptions are formed of the outside world and how each person, group, and/or culture relates to the world. The media affects people most when they do not have frames of reference to help them interpret what they see. These roles would seem to be at two very different ends of the spectrum; however, they both seem to fit her well. Our biggest Latino star today is a Chihuahua” (Blankenship). Further into her interview when asked about her feelings regarding the current Latin influence in the entertainment industry, Marie had this also to say: I feel it's long overdue, and I don't understand why that is. Minorities are often misrepresented on television and in various other media, inaccurately forming and influencing our opinions and perceptions of these groups. One-on-one interviews with top TV and film industry executives reveal candid responses about their fiscal responsibilities and limited understanding of Latino audiences (Screen). Common topics in this essay: | |||
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