Auto Design- The retro design trend

Automobile designers have begun to create a great deal of interest in the consumer market recently with their new, retro look designs. Each year, there seem to be an ever-expanding selection of styling and design concepts, which reminisce that of the classic cars from the 1930s to the late ‘70s. Many new vehicle designs incorporate parts that bring to mind the appearance of the early hot-rods. There are an abundance of examples of this styling from many of the different manufactures, many of which have created mass demand and consumer appeal. In addition to small hints of the past incorporated into new designs, are whole automobiles created to meet the consumer demand for this type of vehicle.

Many of the new automobiles designed share hints of retro styling. These designs bring back memories of earlier cars built in the era of the ‘hot rods’ and early muscle cars. The new Chevrolet Camaro is a good example of this type of design, featuring a brand new, ram air hood design, having hints of the early ‘70’s and ‘80’s camaro which featured an almost identical shape. The Camaro also has an oval ‘mouth’ grille in the center, reminding the consumer of the ever so famous 67-69 camaros.

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Having a keen sense of style and believing that a car says a lot about them is also important to them. Its widespread success can be shown through the different markets of consumers it has attracted, both young and old. There are two main consumer cohorts that these automobiles appeal to. Memories of the 1930s and ‘40s hot rods are the basis of this design, being modeled. The newest introduction probably being the 2002 Ford Thunderbird. Nostalgia plays more of a role for this crowd of, as they have a better appreciation of the design trends of the early 1930s and ‘40s. The car’s hood, grille and front fenders conspire to produce a slightly snubbier version of a 1937 Ford from end. ” (Seems like old times) The porthole windows and spoked rims also evoke the look of the older cars as well. The side and the back have the look of late ‘30s General Motors cars. ”(PT cruiser defies description)

Says Susan Thomson, an advertising manager for Chrysler. From small cues on many different production automobiles; such as the camaro’s and mustang’s flares and grilles, and larger ones like the totally retro designed cars from Chrysler and Ford, retro styling has become widely accepted and demanded. These cars share too many small styling cues then many other new cars, and are more based on various historic cars in the body design aspect, leaving them in a group of their own. New mustangs feature side scoops on its body, rounded rear windows on a Chrysler LHS, or the corrugated lower sidepieces on a Pontiac Grand Am all are designs that were incorporated in the old cars of days gone by.

This trend is growing by the year, and looks very promising, as well as exciting in the future of the automotive design industry. The first group is the young and affluent, likely between the ages of 20-34.

Common topics in this essay:
PT Cruiser, Auto Design-, Susan Thomson, Chevrolet Camaro, Thunderbird Thunderbird, Cruiser Memories, Chrysler Ford, Pontiac Grand, Ford Thunderbird, Chrysler LHS, styling cues, 1930s 40s, front fenders, consumer market, cruiser defies description, defies description, body design, cruiser defies, styling design, design cars, hot rods,

Approximate Word count = 924
Approximate Pages = 4 (250 words per page double spaced)

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