E-Commerce
E- Commerce is another name for Electric- Commerce. Electronic-commerce offers what many people believe to be an effective property of the Web. That property is the ability to adjust sites to the different needs, wants, desires and, even personalities of each individual customer. This ability is known to many experts as "cognitive computing," a blend of behavioral sciences and computer science. Increasing competition worldwide, increasing demands made by customers, and the rapid pace of change in technology are forcing companies to review the way they do business, the kinds of products and services they offer, and the speed with which they release products to market. Today, most companies have worked to expand and improve their process and practices internally. But, the massive use of the Internet by the consumers is forcing businesses to focus on external relationships and their business models. In order to meet the demand made by the Internet users, organizations are now beginning to rely on the e-commerce solutions that help reach and keep customers, open new markets, and condense the business processes. E-Commerce has various advantages for the provider. One advantage is it allows companies to build a name for their company, q
Consequently, the customer has a vested interest in the relationship as well, and is more likely to conduct business with that company in the future. Many times Web users give up in trying to buy something due to the frustration that was caused in trying to get to that particular item. In addition, its focus is also on best serving the needs of each customer on a personal level rather than serving the needs of target markets as a whole. The Shift to Relationship Marketing Though many of today's marketing practices have evolved due to increasing technology, the marketing environment still centers around the four Ps of marketing described above. What is now required is customer-oriented relationship marketing. This process the company has taken unlitmately succeeds in developing a relationship with the customer. This is when the user can recommend similar or other products that they might/will buy. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. Many studies have shown that it can cost anywhere from four to ten times as much to acquire a new profitable customer as it does to maintain repeat buyers. An analysis can then be performed to determine why this person did not make a purchase as well as what can be done differently to persuade this person to buy their product. With this in mind, marketers and business developers are now seeking new ways to obtain, manage, and analyze information on their customers. Although customer service is an important aspect of customer relationship management, it is primarily employed by companies who sell products as well as have call centers and websites to market and/or sell their merchandise. The primary functionalities of CRMs are still debated by experts, and often times it varies depending on the purpose the system is intended serve in that instance. Site visitors can maneuver and control the data, as it is displayed, to suit their preferences and need-to-know. Technology must be used as an enabler to support an already sound sales and marketing strategy.
Common topics in this essay:
Business Processes,
Commerce Electronic-commerce,
Relationship Marketing,
According Gartner,
Landscape Marketing,
Overall E-Commerce,
sales marketing,
customer relationship,
business processes,
relationship marketing,
E- Commerce,
marketing sales,
relationship management,
products services,
customer relationship management,
Customer Relationship,
marketers business developers,
ps marketing,
competitive advantage,
conduct business,
relationship management system,
clients markets serve,
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Acceptance Essays
