CULTURAL FACTORS THAT AFFECT BUSINESS COMMUNICATION
Various countries interact in business-related activities on a daily basis. However, these
countries have different cultures. These differences in culture prove to be obstacles in
business communication. Factors such as language, gestures, holidays and dress codes
play a major role in business communication. It is important to understand various
cultures when participating in business-related activities. Knowledge of cultural factors
eliminates the common mistakes and misunderstandings associated with business
The purpose of this report is to examine the cultural factors of various countries and how
they affect business communication, and also to suggest ways to overcome the various
communication barriers. Understanding cultural factors is vital when dealing with
business communication. Differences between cultures must be respected in order to
communicate clearly and effectively.
In preparing this report, the cultural factors of various countries were analyzed in order to
determine how they affect business communication. The information is gathered from a
variety of business journals and magazines.
This report explores the challenges in cultural communication, examines the differences
in cultures of various countries, and recommends steps to achieve multicultural
Communication varies between cultures. Factors such as language and gestures may
have different meanings in different cultures. These factors make it difficult to
communicate clearly. In the business world, communication is essential. It is important
to understand the various differences in communication when dealing with different
Culture is a concept that encompasses many elements, but is simply defined as the
customs or common experiences shared by a community or group. Cultures vary from
country to country, and the differences in cultura...