This report will analyze a globe computer corporation (Dell) success reasons. Also will look at the company developing in the future, and consider the advantages and limitations of Dell such as fast delivery, value-added services or International reach and so on.
             How to build the successful corporation in the world? The answer is possible relying on good leadership or high technology, or because of have good marketing strategy. In this report will analyze the Dell Company for four parts: organizational culture, business environment, criteria for success and use the SWOT method to analyze the Dell Company. Firstly, looking at the background of Dell.
             Dell was founded in 1984 on a simple concept: that by selling directly to customers, Dell could best understand their needs, and efficiently provide the most effective computing solutions to meet those needs.
             "We are combining Dell's Internet expertise, and our unique ability to organize resources around distinct customer needs, to create new Web-related capabilities. The Dell advantage is based on direct relationships, low cost, speed to market and e-commerce expertise as much as it is on Internet hardware, appliances and customer services and support." Michael Dell (1998) says who is the chairman and CEO of the Dell computer company.
             Today, Dell Computer Corporation is a top direct computer systems company in the world, and more than 46,000 employees work for Dell across 34 countries worldwide.
             Dell is a global company operating in 34 counties, and more than 46,000 employees work for Dell. It is organized along geographic line into the Americas, Asia and Japan, and Europe, Middle East, Africa. Each of the regions has its own regional headquarters and its own assembly plant and supply network.
             Dell's business activities are organized in each region around different customer segments, although, each region has different managing method, but generally includes: relationsh...