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Designing Modernism

The roots of the Modern Movement goes back to the profound social and technological changes which characterised the end of the 19th century and the beginning of the twentieth. Cities in the western world were expanding. This urbanisation needed a new approach to building. New technologies would have to be used offering cheaper and more efficient means of satisfying a larger population and a growing number of industrial clients. In the United States, the cities of Chicago and New York gave birth to some tall metal-framed buildings in the second half of the 19th century.Louis Sullivan, one of the most prominent members of the 'Chicago School' of architects, quoted "form follows function", an important phrase for Modernists ever since. A few architects built astounding new skyscrapers, which would soon be a feature of cities across the world.Although these skyscrapers were modern, they were not modernist (Le Corbusier criticised the American's lack of urban planning). European architects responded to the American's technological advances (including bridges and other building forms as well as skyscrapers) and it lead to the development of Modernism.In the early twentieth century, technological adv


Although all the major jewellery houses both in Europe and in the United States embraced the new Art Deco style to some degree, it was the work of the French designers Raymond Templier, Georges Fouquet, Jean Despres, Jean Dunand and Rene Lalique that made it an artform. By 1923, waistlines began to drop to a point between the natural waist and hips, while styles continued to be loose and baggy. Rayon stockings became popular in the 1920s as a substitute for silk stockings. They took pleasure in combining the inherently valuable with the commonplace. The couturiere Gabrielle "Coco" Chanel was the first to introduce costume jewellery fake stuff designed to be worn as long as it was fashionable and then discarded. Machines in the form of cars, telephones and ocean liners caught the public's imagination, and showed the positive force that technology could play in people's lives. Vogel printed special editions to feature certain artists; this section features the set decoration and costume designs of Georges Barbier, a fashion artist who also illustrated Poiret's work, for a 1918 production of Casanova. Hemlines rose to the knee and dresses became more fitted. From 1912 to 1928 Dufy produced modern designs for the Lyons silk manufacturing firm of Bianchini, Ferier. There were made of gold, silver and materials such as bamboo and several were worn at a time. Some of the loveliest examples of Art Deco Jewellery are not adorned with diamonds but with modern versions of Georgian pastes glass rhinestones. After being patented in the United States, the first American plant began production of this new fabric in 1910. The Gazette also featured designs for theatre costumes and book illustrations all in the modernist style. Modernism in turn ended with the event of World War II. In 1924 this fibre became known as rayon.

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Approximate Pages = 11 (250 words per page double spaced)

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