Consumerism and Advertising:

Length: 4 Pages 1097 Words

Consumerism and advertisement played a large role in the novel, The Brave New World, by Aldous Huxley. Advertising has become a large part of society in the world today, and in turn so has consumerism. In the novel, consumerism and advertising were two ideas, used as a distraction to society, and helped maintain a stable and “happy” community. People depend highly on consumerism and advertising in the world today, as they did in the Brave New World, yet they aren’t controlled by it as much as in the Brave New World. “When the going get tough, the tough go shopping. And sometimes even get happy (Twitchell 1).” Many people in society today depend highly on money as a driving force. They would much rather spend a Sunday in the mall, than a Sunday in church. Consumerism has got the best of people today in that many place purchasing goods above religion, family, and education. “Consumerism is wasteful, it is devoid of otherworldly concerns, it lives for today and celebrates the body. It encourages recklessness, living beyond one’s means, gambling (Twitchell 4).” In Brave New World, the present is regarded higher than any spiritual state of mind. When John asks, “Is there any hope? (Huxley 89)” in ref Continue...


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In the World today, we have many instances of subliminal messaging occurring all around us. Since there is no belief in a soul, there is no emphasis on religion, in the Brave New World. Sometimes this is done intentionally and sometimes, it is completely coincidental. There are occurrences of back-masking of which there are many theories concerning. Religious services were transformed from a spiritual idea, to somewhere to do drugs and have sexual relationships with others. "Ending is better than Mending, in other words, instead of fixing something broken, buy a new one, and get something more modernized and new. Large orgies were considered religious service in the Brave New World. When the testimony of Ramsey's mother was recorded, the message played backwards sounds very much like: "I am that person. It is one-dimensional world, a wafer-thin world, a world low on significance and high on glitz, a world without yesterdays (Twitchell 4-5). Back-masking is the playing of a song or recording backwards, in order to convey a message. In the Brave New World, "history is bunk and people live day by day, not caring about the past. "On their way up the chimney the gases go through four separate treatments. Which makes the best part of four hundred tons of phosphorous every year from England alone (Huxley 73). Hypnopedia is the Brave New Worlds form of subliminal advertising.

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