Somali Child
Advertisements have been used since the beginning of time as a strategy to promote products, ideas, and beliefs. They appear on television, at school and work, in newspapers and magazines and are heard on the radio. Advertising strategies and tactics change as people’s interest’s changes. Advertisements must appeal to the people in order for it to be effective. Successful advertisements are presented in such a way that persuades its audience to buy, do, or act on whatever is being promoted promoting. The advertisement of the Somali Child presents an emotional argument that is trying to persuade its audience to help the starving children in Somalia. The photograph of the Somali child is a picture of a little child that looks skinny, unhealthy, and dirty. The little boy is lying on the dirty ground covered in dust and dirt. Insects are crawling on the boy, which does not even seem to disturb him because it is such a frequent occurrence. One can se . . .
The bracelet on his right wrist accentuates the skinniness because the bracelet is small, but his arms are a lot tinier. The creators intend for the audience to feel sorry for this specific child and all the other children in Somalia. Some people feel that the problem is too far away or far too big for one person to impact the children. e how skinny the boy is by looking at his arms. In actuality though not many people that see the advertisement are going to help even if they do feel bad and saddened by the reality of the picture. Most people see these types of advertisements and it makes them sad for a moment, then two seconds later they are busy thinking about something else. The advertisement is successful only if the interest leads to them buying the product or acting on the idea. It looks as though the boy is staring directly at the audience asking for help. Even though there are no words, the boy conveys the argument to the audience by the emotions he presents in his facial expressions. The sadness of the Somali child's face makes one want to help him. It is an affective argument to anyone with a heart. Advertisements are made to appeal to its audience and get them interested. The intent of the creators is to convey the advertisement in such a way that one could not walk away from the picture without helping in some way. People in industrialized countries do not see pictures like the one of the Somali boy very often, but it is a picture that makes one think twice.
Common topics in this essay:
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