The influence of media in society has effects on various age groups. When newspapers, magazine, and flyers, were the only mass media in the old days, influence of media in society wasn¡¯t as prominent as present. The development of technology has a significant impact on the contemporary society. The most effective and fastest tactic to reach people¡¯s mind is through media images and programs today. Television, as a prominent approach to deliver message, has potential to generate both the positive and negative effects on society. Not all media through radios and televisions are harmful. However, exposure to violence, inappropriate sexuality and offensive language are very convincing; especially to the children and teenagers. The growth of media also opened door to different culture across the world, which not only disturbs the contemporary society, but strengthen human access to the open world.
             Recently, the Hip-Hop industry is shaping the trendiest teenagers in America with their powerful and significant market force. How is Hip-Hop culture reaching out to the all the teenagers in the United States? The answer is simple. It's through media that is delivered straight to the living rooms of every family and they are present all around the world. It was impossible to be effective as it is now without the media. The most Americans in the old days were not introduced to different cultures such as: African-American culture or Asian culture, because media was dominated by white communities in earlier centuries in America. It was not until later when other ethnic groups were showed on TV screens. Then they started to catch up with the cultures all over the world. This illustrates that media limits people¡¯s creativity and well as widen the gap between different cultures. It would have been difficult to represent hip-hop culture without power of media. Ever since, demand for television grew dramatically; more people now have bet...