Tampon Pearls
This intriguing ad bearing the question, “Are You a Pearl Girl?” fuels the reader’s curiosity to know what hides beneath the flip cover. Once the reader turns the page, the true purpose for the question is revealed. It is an advertisement for the new Tampax Pearl Plastic tampons. The ad is very colorful. A strand of pearls drapes across the faded background, and blue waves seem to inundate from an unseen crystal clear ocean. The phrase, “Better than the leading plastic,” and four main unique features of the tampon also appear on the page. The ad attempts to convince the reader that the product’s elegant design gives a woman better protection and makes her feel more comfortable and feminine everyday of her menstrual cycle. Pearls have traditionally been symbols of wealth, class, and dignity demonstrating the new tampon’s superiority versus the other leading brands. It appears to the reader that Pearl’s product innovation and elegant design combine to give a woman better comfort and protection to help her feel feminine, comfortable, and fundamental every day of their period. There goal is to . . .
The wrapper also has easy-to-open tabs that help a woman get the tampon out quickly by showing her where to open. The women reassure the consumer that the choice is to buy these tampons. The two slogans, “Are You a Pearl Girl?” and “As Extraordinary as You Are,” make women feel unique. The blue background illustrates water, the ocean, the birth place of pearls, and the thought of the ocean may seem relaxing to readers. The article explains that since pearls are natures own creation, the Pearl Plastic applicator tampons are designed to expand in width to naturally fit a woman’s body uniquely. The view of pearls in the background of the ad in the shape of a band that has been braided together resembles the applicators leakage protection system. Three “Pearl Girls” are pictured on the reverse side of the ad. This makes it easier for a woman to insert the tampon in a hurry - no more assembling tampons before use. The smoothness of a pearl reflects how the ad wants the reader to think of the tampon being inserted. In doing this, the reader can fully understand why the company chose pearls to advertise the tampons and also see how pearls resemble tampons. She feels fresh and feminine, and lets nothing get in her way. After the wrapper is open, it provides an easy, sanitary means of disposal. This way the tampon provides the best fit for any type of woman in their natural form. That’s why the ad uses a picture of a strand of pearls and each picture of the product is in the shape of a circle, resembling a pearl. Like the comfortable feel of a real pearl, Tampax Pearls feature an amazing contoured grip.
Common topics in this essay:
Pearl Plastic, Tampax Pearls, Pearl Girls, Pearl Girl, Peal Girl, Girl Extraordinary, leakage protection, pearl plastic, Tampax Pearl, tampax pearl plastic, makes easier, tampax pearls, strand pearls, background ad, elegant design, woman feel, blue background, feel comfortable, |
Acceptance Essays
