"Fame Academy: Part of the BBC's Public Service Agenda?"
"We do accept license fee-funded BBC needs to be popular. But it does not need to be populist. It has the money to give us something different."-Gerry Murphy, CEO Carlton Communications, speaking to Royal Television SocietySince its inception, the BBC, the British subsidized television and radio broadcaster, has made a vow to extend programming - both physically and in terms of content - to all viewers and to broadcast material that contributes to a unified sense of life. However, since the years of the original director general's strict policies were set forth, the BBC has been leaning more and more towards entertainment controlling its airwaves, and has been found seeking to win bitter ratings battles against other stations, namely ITV1. This behavior would surely not be accepted by the original director general's ideologies, nor does it fall under the BBC's continued commitments to be a public service. So then how was the BBC allowed to launch its very first reality TV show this fall and provide blanket coverage across three of its television networks as well as one radio network for three days a week? Aren't money-grabbing, ratings-hungry programs such as Big Brother and Pop
The reward for sticking it out {and gaining the support of the millions of UK viewers} is the largest prize ever given out by the BBC. However, possibly in a way denouncing any claims as to a ratings battle, BBC1 head of entertainment, Jane Lush, dismissed comparisons with the ITV1 show. They will squeeze the life out of it until it doesn't deliver the audience figures, and there is nowhere to go with it. However, honors such as the National TV Awards - the only awards of their kind voted for entirely by members of the public - also prove the massive popularity of reality TV shows. If reality TV shows existed at the time of the BBC's inception, chances are they would have been ruled out as an option for entertainment. Students are permitted only one phone call per week. Among the same group, 78% were able to name at least one show that put people in manufactured situations - reality shows such as Big Brother and Survivor. Stars: The Rivals simply commercial, uneducational excuses for people to sit at home and watch the tube? An analysis into why this first reality show, Fame Academy, was allowed to hit airwaves on October 4, 2002 would help to clarify the current relationship had between the BBC and its public service promise and perhaps even help to tell the future of public broadcasting in the UK. The question remains as to whether entertainment of the public is considered a public service. If this is such a widespread desire as Dr. So as expert Tom George from Zenith Media said, there is really no sign of abatement in the popularity of reality TV programming.
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