Women in Advertisement
We live in a sexually oriented society here in the United States. Ever since the sexual revolution of the 1960's, sex has become more accepted and sex or sexual images in the mass media has become more widespread. Magazines, television, and the internet display this quite well by constantly portraying pencil thin models with impossibly long legs, perfect complexions, enhanced breasts, and incredibly thick tresses. These women are then illustrated in sexually provocative poses for the purpose of selling something as ordinary as shoes. They are also shown scantily dressed and sprawled in positions of bondage just to sell a product such as lipstick. This is how advertisers have become the single largest contributor to the continuation of female degradation and sexual bias in our society. The way these women are portrayed and most of the messages these advertisements illustrate are both damaging to women and are affecting their bodies, dieting, and sexuality.Through mass media advertisers sell beauty; they create an unattainable ideal woman, compelling other women to attempt to transform themselves into the model. Advertisers make it clear that their products are capable of that transformation. Over half of the advertisem
For example, an ad shows a young, attractive mother driving four small children around; it is a typical stereotype. The only reference claiming it is a perfume ad is the bottle between her breasts. In turn, many women feel like failed human beings when they don't live up to the "picture perfect" woman, which is causing them emotional trauma. The next ad I came across was for Calvin Klein. ents I have come across have treated women as sex objects. Why should it be a special occasion, do men no eat? Why shouldn't they always help with the household chores? Advertisements like these lead to unrealistic expectations from husbands and families, and lowered self-esteem in the real life stressed out working housewife. Sexy, scantily clad, gorgeous women drape themselves over a bottle of perfume, shampoo, or a pair of jeans. It is no coincidence that female children and women, the major American consumers, were targeted as a vast, untapped market of revenue. These ads are a social catalyst creating change, positively influencing girls, in addition to selling shoes and sports drinks. It is not surprising that girls feel inadequate during their emotional teenage years when they are forced to compare themselves to airbrushed, made-up "Barbie dolls. All of these ads and commercials feature female athletes, all of whom encourage girls to play sports, be active, and get away from the traditional role that media casts women in. All housewives in ads are smartly dressed, thin, and have their hair stylishly done. In the Bounty commercial, a man is watching a sports game on television, while the woman, like always, is cleaning. " This ad is telling readers that they will be more sexy and attractive if they use this particular brand of shampoo.
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Acceptance Essays
