Perdue Farms the producer of broiler chickens have a decision to make on where they want the company to head in the future. In 1976 Don Mabe, the executive vice-president of Perdue Farms asked Mike Moriarty, who is the assistant divisional controller if he would do research to find out whether or not it would be profitable for Perdue Farms to produce chicken hot dogs. The problem that is faced in this particular case due to the fact that Perdue Farms must make the decision on whether to go into the chicken hot dog market or not.
             Perdue Farms has made a name for themselves in the Chicken market because of the unique color of their chicken as well as the fresh taste. Perdue Farm chickens are yellow in color mostly due to the fact that Perdue Farms feed their chickens yellow corn, alfalfa, corn gluten, and marigold petals which would make the color of the chicken yellow (Johnson & Shaw 10). Another technique that Perdue Farms use is that they never freeze their chicken at any time. This helps to make the chicken more flavorful because the chicken will not lose its natural flavor during the unthawing process. "Perdue broilers were usually more tender because they were never frozen during processing or in shipping. Many consumers claimed that these features made the Perdue chicken a superior tasting bird. Perdue birds could also be distinguished by their wing tags, which said "Perdue" in large red letters and which offered a money-back guarantee if customers were unsatisfied" (Johnson & Shaw 2). Another aspect that sets Perdue Farms apart from their competitors is the level of quality standards they have set. They as well use this quality standard as a marketing tool where they broadcast commercials on both radio and television stations.
             To find a more in depth analysis of the problem I will conduct a five-force analysis, which is a way of determining the type and level of competition and ultimately the indu...