There are many different ways that the media tries to sell or advertise their many products on the market. Each company has a different strategy, but they all target a certain group of people when they market their product. Such things as gender roles are portrayed only to attract customers. Some advertisers use this in a very subtle unnoticeable way while others make it very apparent. Let's take the ads displayed in "Maxim" for example, these ads are definitely directed at a male audience.
             At first it appears that the company is trying to sell sex but through further semiotic analysis I have found that the ads in the magazine are inferring that women are beginning to change to the aggressors in a relationship while men have began to take the innocent role of women. The magazine reflects many stereotypes which are present in today's society such as only women who are smart and successful look good. In the article Sex, Money and Success Carroll talks about how we Americans are fixated on sex (Carroll 670). If you look through the whole magazine front to back I can bet you that you won't find a picture of an overweight man or woman.
             Let's take an ad for example. This first ad is of a heterosexual white male and a white female. The first thing I notice is that the main subject in the ad is a heterosexual white male, dressed as a business man. He is wearing a blue shirt and tie, and he has a full head of gorgeous blonde hair. He has bright green eyes that are staring up, while a smile spreads across his whole face. The second subject is a white straight female, who is also dressed very professionally. She is in a tight black suit with the shirt unbuttoned slightly. There is a clear shot of her cleavage, as she is leaning on top of the blonde male. She is looking directly into his eyes with a little smirk on her beautiful model like face. She has her right leg is up, with the other on the g...