The advertisements within a magazine reflect the audience in whom they are attempting to
reach. According to Jib Fowles, "people can understand media as having two orders of
content"(141) to a product. These two orders of content are the drive in the minds of consumers
and the information regarding the goods sold. Advertising is a message designed to promote a
product, a service, or an idea. The purpose of most advertising is to sell products or services.
Companies design advertising to inform, influence, or persuade people. Advertisers use a variety
of techniques to create effective advertisements. They start with a basic appeal, which is the main
selling point, or theme, of an advertisement. Advertisers rely on many kinds of appeals such as the
need for affiliation, the need for prominence and the need to achieve.
This ad needs prominence - someone we look up to and admired. A woman standing in
the position of attention, holding a sword and wearing a uniform is a model of a Marine soldier.
The Marines wants, "you can look at models, or you can be one," the reader to become a Marine.
People are curious when a woman wears a Marine uniform because man usually wears the
uniform. The women in the picture separates her from other people because she is wearing a
Marine uniform. The United States Marines represents the country if there is a conflict overseas
or in the country. This advertisement challenges the reader to become a Marine especially, a
female soldier. Individuals who want to become leaders have the opportunity to join the Marines.
The desire to be looked by others is appealing to the need for attention. An ad that uses
that need shows a group of teenagers wearing the same brand of shoes and they are modeling for
Skechers. The girls have different kinds of hair style and clothes. These young ladies are very
attractive. The only common thing tha
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