In the fast-paced world of Public Relations (PR), clients come and go like a revolving door. Some come back again, while many others come and go as they please. In an industry where reputation is everything, the ethical codes adopted by the firm are equally important. Protecting one's company from possible ethical code violations such as conflicts of interest is essential.
             PR Company Inc. (PR Company) is located in Fictionville, where casino gambling has been legalized for about 5 years. The casinos are apart of parent companies based in Las Vegas. The PR work for the casinos in Fictionville is done by smaller companies as they are more in touch with the local markets. In 1995, Tyler Durden – President and CEO of PR Company – met with Frodo Baggins, CEO of Rich Casino. Their purpose was to negotiate PR Company handling all of Rich Casino's PR. The negotiations were a success, and throughout the years Tyler and Frodo's business relationship flourished. The work done by PR Company was excellent, it got the Fictionville casino out of several tight spots, and it also helped Rich Casino become the premiere casino in Fictionville, a position once held by Super Casino. PR Company's efforts did not go unnoticed by Harry Potter, CEO of Super Casino in Fictionville.
             It seemed almost like magic to Harry that Super Casino was now the number two casino in Fictionville because they had been number one since both opened. Harry had to act quickly, so he designed an all expense paid Memorial Day weekend package for Tyler and a guest at Sin, the largest Casino/Resort in Las Vegas, and of course apart of the Super Casino group. Harry also sent Tyler a letter expressing his interest in acquiring PR Company's services for Super Casino, and would pay at least two times what Rich Casino was currently paying.
             Undoubtedly, this situation was fairly stressful for Tyler. As president and CEO of PR Company he not onl...